The World Cup "hydration breaks" have proven to be a lucrative venture for Fox, with the network raking in millions of dollars in advertising revenue. The breaks, which were introduced to allow players to rehydrate during matches, have been criticized by some as being overly commercialized, but they have undoubtedly been a success for Fox. As the World Cup continues to captivate audiences around the world, the "hydration breaks" will continue to be a major part of the broadcast, and Fox will be looking to maximize their revenue from the tournament. With the World Cup being one of the most-watched sporting events in the world, the network will be looking to make the most of the opportunity and bring in as much revenue as possible.